Exclusive Interview: Peter Bennett, Head of Brand Marketing At PlayOJO
PlayOJO is one of the most popular online casinos in the UK. This is partly thanks to the multi-million-pound ad campaigns that it runs on the TV and radio – I’m sure you will have seen and heard them before – but mainly because of its “no bullshit” ethos.
If you have seen the TV ads, you will know that PlayOJO positions itself as the fair online casino because it doesn’t impose any wagering requirements, has simple terms and conditions and offers a generous cashback scheme where you can withdraw funds at any time.
This, combined with a portfolio packed with more than 2,000 slots, jackpot, table and live casino games and super-fast payments, means that PlayOJO holds company with some of the most established brands like PartyCasino, 32Red and Unibet, despite only launching in 2016.
To learn more about PlayOJO’s mission to provide players with a fair and trusted wagering environment, and why that has made the online casino so popular with UK players, we sat down with Peter Bennett, Head of Brand Marketing, to learn more.
FIND MY UK CASINO (FMUC): WHAT MAKES PLAYOJO THE ONLY TRULY FAIR ONLINE CASINO? WHY DID YOU POSITION THE BRAND THIS WAY?
PETER BENNETT (PB): PlayOJO offers players a fairer alternative to what is available in the online casino market. We have created a brand that is transparent and trustworthy, doing away with confusing terms and conditions and wagering requirements and putting players firmly in control of their own money and winnings.
We wanted to challenge the casino market as players have become disillusioned by the old clichés and the unfairness that has plagued the industry. And we have – we have created a fresh, modern, transparent casino that puts the player first.
FMUC: YOU WERE ONE OF THE FIRST TO NOT IMPOSE WAGERING REQUIREMENTS AND NOW OTHERS LIKE BGO AND VIDEOSLOTS HAVE FOLLOWED SUIT. WHY DID YOU DO THIS AND HAS IT BEEN A SUCCESS?
PB: Again, it was about challenging the norms and the unfairness that players were facing with other online casinos and that’s why we wanted to be the first casino to have no wagering requirements ever. It’s all down to OJO’s unique philosophy, which is not only about being trustworthy, transparent and fair but also rewarding players on the basis that their money is their money.
It has been a great success as we put players back in the driving seat which builds trust and means that players keep coming back to PlayOJO.
FMUC: WHERE DID THE IDEA FOR YOUR CASHBACK SCHEME COME FROM? IS IT RIGHT THAT PLAYERS CAN WITHDRAW THEIR CASH AT ANY TIME AND WITH NO LIMITS IMPOSED?
PB: We wanted to stand out from the crowd, but we also believe it is the right thing to do for our players as well as the wider industry. Online casino should be all about maximising the fun factor, but players also want to know that the money they win or are awarded in bonuses and prizes is their money and this is often not the case.
OJOplus offers a completely open and transparent system that pays you real money back on every bet, win or lose, on any game. That means actual uncapped money. It goes directly into your account, instantaneously, where it is yours to withdraw or to do with as you please.
We built a mechanism that is very transparent to the players who can actually watch their OJOplus balance growing in real time as they play. We publish the OJOplus return on every game in a very visible way and treat all players (whether a high roller or small stakes bettor) exactly the same.
FMUC: SO HOW DOES IT ACTUALLY WORK?
PB: The mathematics behind it is actually very simple and is based on the return to player (RTP) of the games we offer. Essentially, we round up the RTP to a full number and that is the amount the player receives in cashback on every spin or bet they make.
For example, if a slot pays 96.4% over time PlayOJO will pay out 97%. It’s that simple. No catches. No hidden small print.
FMUC: WHAT WOULD YOU SAY TO A PLAYER THAT THINKS ALL OF THIS SOUNDS TOO GOOD TO BE TRUE?
PB: It’s not. PlayOJO has taken a no bullshit approach to its brand, voice, and proposition. We were made for the player and believe in being as open and transparent with them as possible. That means no shifty small-print, no lengthy T&Cs and no ridiculous wagering requirements attached to bonuses and prizes. We just offer real money, and real play.
FMUC: PLAYERS MAY HAVE SEEN YOUR PLAYOJO ADS ON TV AND SOCIAL MEDIA, OR HEARD THEM ON THE RADIO – WHY DO YOU ADVERTISE SO EXTENSIVELY ACROSS THESE CHANNELS IN THE UK?
PB: We are proud of what we do and believe in an open and honest approach so why wouldn’t we want to shout about what we are doing to change the casino industry. It’s important that people realise that there is a casino out there with a mission to revolutionise the sector with its braver and fairer proposition for players.
PlayOJO is definitely an online casino that everyone can enjoy and as such we have a mass market approach which is reflected in how we engage with potential and existing customers through all the channels available to us.
FMUC: IF OUR READER HASN’T ALREADY SIGNED UP TO PLAYOJO, WHY SHOULD THEY OVER ANOTHER ONLINE CASINO?
PB: We are not ones to blow our own trumpet, but we do believe we have cracked the code when it comes to putting players first and ensuring they have a fun, enjoyable and responsible experience. It boils down to taking responsibility for our customers and going the extra mile to keep them happy and healthy.
FMUC: ARE YOU RUNNING ANY SPECIAL SIGN-UP OFFERS AT THE MOMENT THAT OUR READERS CAN TAKE ADVANTAGE OF?
PB: Yes, we have our standard sign-up offer of 50 free spins no matter how much you deposit, although the minimum deposit it £10. This comes with absolutely no wagering requirements whatsoever.
Significant T&Cs include: First deposit only. 50 Free Spins on the Book of Dead slot. Minimum deposit £10. Each Free Spin valued at 10p. No minimum withdrawals. Excludes new players in Northern Ireland. T&Cs, Rewards and Game Play Policy applies.
Claim this offer by clicking here.
In addition to this, we are running a special welcome offer to celebrate the launch of our new Thumbs Up OJO TV and radio advertising campaign.
This means that you will receive an extra 30 free spins, so a maximum of 80 free spins, when you sign up and deposit at PlayOJO. Again, there are no wagering requirements.
Click here to claim the special PlayOJO welcome offer with an extra 30 free spins.
FMUC: WHAT CAN WE EXPECT FROM PLAYOJO IN THE COMING MONTHS? ANY SECRETS YOU CAN SHARE?
PB: We are always developing our product and love getting feedback from our customers. There will be a lot of exciting things coming to PlayOJO in the next year but unfortunately, they are top secret. So you will just have to sign-up and keep coming back to see what we have in store.