New Online Casinos
Several new online casinos launch every month to players in the UK. This guide tells you what to expect and how to find the right new casino for you
New online casinos launch every month to players in the UK with each offering something a little bit different as they look to catch your eye and encourage you to play.
From interesting themes to innovative loyalty schemes via portfolios packed with the latest blockbuster slots, new online casinos are among the best available to UK players.
But with so many new casinos launching each month, as well as the hundreds of established casinos already out there, choosing the right one to sign up to and play at can be tricky.
This guide tells you everything you need to know about new online casinos and how to decide which ones are the right ones for you.
What is a new online casino?
First things first, let’s look at what a new online casino actually is. As the term suggests, it is an online casino launching to UK players for the very first time.
Some new online casinos are launched by new companies while others are new brands from established companies that you have heard of before and might already play at.
It doesn’t matter whether the company is new or established, so long as it holds a UK Gambling Commission licence and is recommended by Find My UK Casino then it is safe to play at.
What to expect at new online casinos:
If you decide to play at a new online casino you will not be disappointed with the experience you will receive. In most cases, they are among the best casinos available to UK players.
Here’s a quick rundown of what you can expect:
- Interesting themes and sleek and stylish designs
- Thousands of slots, jackpot, table, instant win and bingo games
- Dedicated live casino lobbies with a wide range of games
- Lots of payment options including PayPal, Apple Pay and Revolut
- A top-rated mobile casino experience when playing on smartphone or tablet
- Innovative loyalty schemes based on missions, tasks, levels and trophies
- Exclusive VIP clubs that really roll out the red carpet for players
- Generous bonuses and promotions, some without wagering requirements
Below, we take a more in-depth look at each.
New online casino design:
New online casino sites go to great lengths to create an exciting and entertaining place in which to play your favourite slots, table and live dealer games.
In some cases, this means building their casino around a theme and this can be anything from an underwater kingdom to a Wild West town via pizza and red hot chillies. Themed casinos can be great fun to play at, and the attention to detail is often incredible.
At Casino Calzone, for example, the game lobby is set against a pizza restaurant backdrop, games are displayed on a pizza and players get the chance to spin the Wheel of Holy Calzone.
Not all of the latest online casinos are themed, others use a more standard design but still look sleek and stylish. They also include cool design features such as:
- Play multiple games at the same time
- Top up your account while you play
- The latest player protection tools
Whether they are themed or not, new online casino sites are some of the best looking and easy to navigate and explore casinos out there.
New online casino game lobbies:
If you like to play a wide range of online casino games, then the latest online casino brands to launch in the UK are most certainly for you.
The majority of new online casino sites pack their game lobbies with more than 1,000 slots, jackpot, table, instant win and live casino games.
Others complement this by also offering bingo, sports betting and even lottery betting.
So, which providers can you expect to find? You will most certainly be able to play slots from established providers such as Scientific Games, IGT, Microgaming and Playtech.
Games from the Swedish powerhouses such as NetEnt, Quickspin, Yggdrasil Gaming, Play’n GO, Thunderkick and Fantasma Games are likely to be offered, too.
If that wasn’t enough, most new casinos will also stock titles from the most innovative and exciting developers. I’m talking about Big Time Gaming, Red Tiger Gaming and Push Gaming.
Fans of live casino games are well taken care of, too. Expect to find a huge range of live dealer titles from Evolution Gaming, Authentic Gaming, Extreme Live Gaming and more.
With such impressive game lobbies you’ll be pleased to know that most new casinos provide their players with tools to help filter titles based on their preferences.
These new online casinos offer more than 1,000 games:
Thrilling slots tournaments at new online casinos:
Online slots tournaments have become hugely popular among players, allowing them to earn points and rank on a leaderboard in order to win prizes.
Tournaments often run 24 hours a day, seven days a week and prizes range from cash to cars via free spins and once in a lifetime trips to exotic locations.
Tournaments help to add another layer of excitement to the online casino experience, providing thrills and anticipation as players look to climb up the leaderboard and to claim the top prizes.
Such is the popularity of slots tournaments that most online casinos now offer them, in particular new online casinos looking to attract players to their sites.
New online casino payment options:
Casino operators know that players like to deposit and withdraw using different payment methods and most new online casinos will give you plenty to choose from.
Expect to be able to deposit and withdraw using the following:
- Bank transfer
In addition to these, you may also find modern payment options like PayPal, Apple Pay, Trustly, Revolut and even cryptocurrencies such as Bitcoin.
As well as providing a wide range of payment options, new online casino operators know that players like to receive their winnings as fast as possible. With this in mind, the latest online casinos tend to offer some of the fastest transaction times of all casinos available to UK players.
Debit and credit card transactions can be made the same day while eWallets can be instantaneous. So, if you want your cash fast, a new online casino is the best place to play.
New online casinos on mobile:
Most people will at some point play online casino from their smartphone or tablet device, whether while waiting for the bus, stood in line at the supermarket or relaxing at home.
The good news is that new online casinos have been designed to be played on mobile and in some cases can offer a superior mobile casino experience compared to more established brands.
Some new online casinos have a dedicated app that can be downloaded from the Apple App Store or Google Play store. If there is no app offered, then the casino can be accessed via mobile web browser instead.
If there is an app available, we recommend downloading and playing via the app as the experience offered is slightly better than when playing through browser.
How so? Games tend to load faster, and you can usually access cool features such as FaceID log-in. Other than that, the experience is very much the same.
When playing a new online casino from mobile, you can expect all of this and more:
- Massive game lobbies packed with the latest slots, jackpot, casino and table games
- Immersive live dealer games that can be played while on the move
- The option to switch between portrait and landscape play seamlessly
- Popular payment options plus mobile specific methods including Boku and MuchBetter
- Generous bonuses and promotions from deposit matches to free spins
- Thrilling slots tournaments with the chance to win incredible prizes
- Live chat customer support that can be opened from your smartphone or tablet
It is also worth pointing out that when playing new mobile casinos, you do not need to worry about using all of you 3G/4G mobile data.
Online casinos and the games they offer have been designed to use as little mobile data as possible so you can continue to enjoy your favourite slots and table games even when not connected to WiFi.
New online casino bonuses:
For some players, choosing where to play has a lot to do with the welcome offer or bonuses offered by the casino. The good news is that new casino sites offer some of the most generous bonuses.
These are just some of the bonuses you can expect to find:
- Deposit bonus
- No deposit bonus
- Free spins
- Welcome package
- Reload bonus
We are also seeing a growing number of new online casinos offer their players the chance to take part in exciting competitions with some incredible prizes up for grabs.
Chilli Casino, for example, regularly runs competitions with once-in-a-lifetime holidays and experiences, including an all-expenses paid trip to New York and a Las Vegas adventure.
Another new casino trend that will please players is that some of the latest online casinos are offering welcome bonuses that do not have any wagering requirements attached.
This is good news because playthroughs can confuse players who don’t realise they have to wager the bonus, winnings or a combination of the two many times over before they can be withdrawn.
Read our guide to online casino bonuses to learn more about wagering requirements.
Loyalty schemes at new online casinos:
Here at Find My UK Casino we believe one of the best things about playing at a new online casino is the innovative and exciting loyalty schemes offered to players.
Because the online casino sector is so competitive, casino brands want to incentivise players to keep wagering with them and reward their loyalty accordingly.
In the past, most online casinos would use a points-based loyalty scheme where you would earn points for the bets you placed. These points would accumulate and allow you to level up.
On reaching a new level you would receive additional perks such as special bonuses and eventually you would reach VIP status so long as you met the required criteria.
Along the way, you could convert your points into cash which you could then keep in your wagering wallet or withdraw into your bank account.
What we are seeing with some of the latest online casino sites is loyalty schemes that are more like what you would expect to find in a video game than at a casino.
Casumo was an early pioneer of this, giving players missions and tasks to compete in order to earn trophies, clear levels and unlock special bonuses and prizes.
Another way new online casino sites like to reward players is through cashback. This is something that PlayOJO has pioneered, rewarding players on every bet whether they win or lose.
PlayOJO has taken this a step further by allowing players to withdraw their cash whenever they like without any limits or restrictions imposed. No wonder it is known as the fair casino.
Ask the expert: Interview with a new casino manager:
Andrew Jackson is the casino manager at medieval-themed King Casino, which launched in 2018.
He talks to Find My UK Casino about the challenges of launching a new online casino, how they were overcome and why new online casinos offer the best experience to players.
Where did the idea and theme for King Casino come from?
The idea for King Casino came from our love for all things medieval, and especially our love for Game of Thrones.
While doing our market research we realised there were very few online casinos with a mediaeval theme so took the decision to push ahead with our concept and give players something truly unique.
Is it tough launching a new online casino? What steps do you have to take?
It takes hundreds of hours of hard work to take a new online casino from concept to launch.
This includes the design of the casino, the technology used to power the casino, the games stocked, the bonuses and promotions offered via customer support and more. It is a huge undertaking and we had to make sure everything was perfect.
In terms of the steps taken, we first came up with the theme for King Casino and then started to work on the design of the site. We then chose which platform provider we wanted to partner with in order to power the site, in this case Aspire Global.
Once the casino had been designed and built, we undertook an extensive testing period before launching it to players.
What challenges did you face with King Casino and how were they overcome?
The greatest challenge with King Casino was getting the theme absolutely spot on. We wanted players to feel like they were in a medieval kingdom but without making the casino feel and look too much of a parody.
We spent many days and weeks tweaking the design and the entire King Casino team, along with our players, are very pleased with the result.
How do you decide which games to stock in your game lobby?
We wanted to stock our portfolio with popular slots, table and casino games that we knew would be a big hit with our with players. With this in mind, we have packed our game lobby with games from developers such as NetEnt, Big Time Gaming, Red Tiger Gaming and more.
We have also included a few games that match our medieval theme such as Lightning Horseman Kingdom’s Edge and of course Game of Thrones.
Once signed up, how does King Casino ensure players are rewarded for their loyalty?
Once players have signed up and deposited they are given their welcome package and are invited to play our huge range of online slots, table, casino, live dealer and scratch card games.
We also offer an Exclusive Club for our players where they earn points and climb levels while unlocking free spins, free games and even a birthday bonus along the way.
Has King Casino had good feedback so far?
Yes, King Casino has already had very positive feedback with more and more players signing up and creating an account each day.
We are also using this feedback to continually improve King Casino so that it is the best possible place for players to enjoy safe and secure online gambling, while also having plenty of fun.
New online casinos v established online casinos:
The obvious difference between a new and an established online casino is that one is new and one has been around for several years.
But look a little closer and there some subtle differences. This is usually in the design and layout of the casino – as mentioned above, new casinos often have themes or a modern design.
Another difference is the technology used to power the casino. In some cases, established casinos can be running on technology that has been around for many years.
This is not necessarily a bad thing, but new online casinos use state-of-the-art platforms to deliver a seamless player experience with no glitches or outages.
New online casinos often provide a much larger choice of games – in some cases more than 3,000 – and usually offer additional payment options and process transactions much quicker.
As touched on above, new online casinos tend to be very generous with their welcome offers and promotions and go above and beyond to reward their players for remaining loyal.
New casinos have often been built with a mobile-first approach which means they have been designed from day one to be played from smartphone and tablet devices, as well as desktop.
This is not to say that you shouldn’t play at established casinos because you should – they would not have been around for so long if they did not offer a top player experience.
But there is something exciting about playing at a new online casino and thankfully players in the UK have plenty to choose from.
Why you should play at new online casinos:
Chase Rosen, Casino Manager at mr.play, answers our questions about why you should play at a new online casino versus an established online casino.
Why should players choose to play at a new online casino?
A new casino looking to make a name for itself will often have better bonuses and more of a customer-oriented approach. New casinos will try to entice players with exciting welcome packages and promotions and enhance customer retention by going the extra mile.
Are new online casinos reputable and safe? How can players be sure?
When looking to verify the safety and reputation of any casino, be it new or old, make sure the casino is licensed by a reputable body.
mr.play, for instance, holds licences both by the UK Gambling Commission and the Malta Gaming Authority. If playing from the UK, the casino must have a UK Gambling Commission licence.
This information should be readily available on the casino’s website, and you can usually find it alongside the copyright information at the bottom of the page.
Do new online casinos offer the best welcome offers and bonuses? Why?
New casinos tend to offer highly attractive welcome packages and bonuses in order to showcase their brand and compete with more established sites that have that name recognition.
Once you’ve taken advantage of a casino’s welcome offer, you will often be offered further promotions to encourage you to come back.
mr.play casino is a new online casino. How have you improved the casino since launch?
In just two years of operation, we’ve improved the casino by focusing on the fundamentals: gaming experience and customer support.
We’ve worked on the former by building a reliable platform and curating our games from the best providers in the industry, and the latter by making sure our customer services team is made up only of highly-trained, player-focused professionals.
How can players learn about new online casinos?
There are a number of great online casino guides, some better than others. Find My UK Casino is one of the best casino comparison sites out there, thanks not only to the sheer number of casinos listed but also its independent, honest reviews.
The site is also clear and easy to navigate (not always a given) to make sure you find just the casino you’re looking for.
How to choose a new online casino:
The best way to learn about a new online casino is to read an independent review and here at Find My UK Casino we spend a lot of time testing casinos and writing extensively about our experiences.
Our online casino reviews tell you everything you need to know about a new online casino, from the company behind the site to the games available, the bonuses offered and everything in between.
You can also use our powerful Find My Casino tool to filter our recommended brands based on factors such as new, game providers, payment options and bonuses.
Click here to launch it now.
If you have any questions about new online casinos, contact a member of the Find My UK Casino team here.