Shirt sponsorship has become an increasingly important source of income for football clubs across the world. Some of the biggest clubs in the world earn millions of pounds each year from their sponsors. According to data from FindMyCasino.com, Real Madrid have the most lucrative shirt sponsorship deal in 2022-2023 with Emirates, with a reported €70 million on the table.
Real Madrid and Emirates have been dealing since 2013. The renewed sponsorship allows Emirates to connect with fans and promote its brand on a global scale. It also shows the potential that Emirates sees in Real Madrid and its players, who remain some of the most recognizable worldwide. This big money deal reaffirms the strength of football sponsorship globally, particularly with larger brands such as Emirates. This kind of partnership enables clubs to gain additional revenue, develop their brand and attract the best players to their club.Freddie Smith, CEO of FindMyCasino.com
The Agreement
The partnership between Real Madrid and Emirates is a strategic one. The club has a global fan base, while Emirates is an international airline with a significant presence in many regions.
The sponsorship allows Emirates to increase its brand awareness and exposure by associating with Real Madrid. Additionally, Real Madrid benefits from the sponsorship deal's financial stability and investment opportunities. Besides, Emirates will provide transport to the club's first-team international games.
Emirates will continue to have strong branding on the team's physical and digital assets and the shirt.
PSG and Barcelona Seal the Top Three
Paris Saint-Germain (PSG) and FC Barcelona are also among the world's most successful and famous football clubs.
It is not surprising that they have secured top-tier shirt sponsorship deals. PSG's shirt sponsorship deal is $65 Million, while FC Barcelona's deal is $57.7 Million.
These sponsorships guarantee a significant amount of revenue for both clubs. Thus, it helps them continue competing at the sport's highest level.
What Attracts Shirt Sponsorship Deals?
Most companies would want to sponsor a team for purposes of brand association. Supporting a sports team allows companies to associate their brand with the team's success. This can help to improve brand perception and loyalty among consumers.
Also, sponsoring a sports team's shirt gives companies high visibility and exposure. The shirts are worn by players during games and are often seen by millions of viewers worldwide.
Sports teams have a dedicated fanbase that companies can target with sponsorship. This allows them to reach a specific demographic and market their products or services to a more receptive audience.
